The Van Sales Representative is responsible for driving daily sales by selling products directly from a company van to retailers, wholesalers, and distributors within an assigned route. This role combines selling, delivery, cash collection, and basic merchandising. Results matter: coverage, volume, and collections.
Key Responsibilities
- Sell company products directly from the sales van to existing and new customers.
- Execute daily route plans and meet coverage, volume, and revenue targets.
- Load, distribute, and merchandise products at customer locations.
- Collect cash or confirm transfers and submit daily sales and payment records.
- Build and maintain strong relationships with retailers and distributors.
- Identify new outlets and onboard them within assigned territories.
- Monitor stock levels, prevent stock losses, and ensure accurate reconciliation.
- Handle basic customer complaints and escalate issues when necessary.
- Ensure the van is clean, roadworthy, and compliant with company policies.
- Provide market feedback on pricing, competitors, and customer demand.
Requirements
- Minimum of SSCE/OND.
- Proven experience in van sales or FMCG field sales is a strong advantage.
- Valid driver’s license with good driving record.
- Strong negotiation and closing skills.
- Basic numeracy and record-keeping ability.
- High integrity, reliability, and accountability.
- Physical stamina for loading/unloading and long field hours.
- Familiarity with assigned routes/markets is an advantage.
Key Performance Indicators (KPIs)
- Daily/weekly sales volume and revenue.
- Route coverage and outlet growth.
- Cash collection accuracy and timeliness.
- Stock variance (loss/damages).
- Customer retention and satisfaction.
Compensation
- Base salary + commission/bonuses tied to performance.
- Allowances as applicable (fuel, maintenance, route incentives).