The role
- You’ll report to the Head of Growth Marketing and be responsible for turning PressOne into the go-to resource on business calls and customer communication for African businesses.
You will:
- Own our content strategy and editorial calendar across blogs, reports, guides, and case studies.
- Plan and ship SEO-focused content that ranks, converts, and gets referenced (by humans, sites, and LLMs).
- Research, write, and edit high-quality long- and short-form content for founders, operators, and enterprise buyers.
- Work with Growth to turn every big piece (e.g. a report or guide) into a distribution campaign (email, social, sales enablement, affiliate assets).
- Partner on backlink and authority-building efforts using PR-style content, data, and strategic outreach.
- Collaborate with Product, CS, Sales, and Design to ship content that’s accurate, useful, and on brand.
- Track performance (GSC, GA4, SEO tools) and continuously improve and refresh what we publish.
You’ll be successful here if you:
- Have 5+ years in content marketing/content strategy, ideally in B2B SaaS, fintech, telecom, or tools used by SMEs.
- Can point to specific URLs or campaigns where content directly impacted traffic, leads, or revenue.
- Are strong at SEO fundamentals (intent, clustering, cannibalization, on-page optimization) without being obsessed with hacks.
- Write clearly, simply, and persuasively — and can adapt tone for solo founders, operators, and decision-makers.
- Are comfortable with data and experiments (checking dashboards, spotting issues, proposing tests).
- Are organized, reliable, and happy to own projects from brief → draft → publish → iterate.
Nice to have:
- Experience with African markets.
- Turning internal data into reports, playbooks, or PR-worthy pieces.
- Familiarity with tools like GA4, GSC, Ahrefs/SEMrush, and WordPress.