Responsibilities
Budgeting & Forecasting
- Lead annual budget and department budget preparation (Client Service, Media, Creative, HR, Finance & Admin)
- Monitor budget vs. actuals and present variance insights
- Update rolling forecasts based on client spend and campaign changes
Revenue & Profitability Analysis
- Build financial models for campaign and client profitability
- Analyze revenue streams, costs, and KPIs to identify trends and opportunities
- Review pricing assumptions and recommend rate adjustments for underperforming accounts.
Financial Reporting
- Deliver accurate monthly, quarterly and annual management reports with actionable insights
- Highlight business risks and performance gaps with clear recommendations.
Cashflow Management
- Track receivables and payables; support timely client collections and vendor payments
- Forecast cashflow to ensure smooth business operations
Strategic & Operational Support
- Provide financial guidance on resource allocation, restructuring, and investment decisions
- Support leadership with scenario analysis and business performance insights
Compliance & Internal Controls
- Ensure compliance with company policies, industry standards, and statutory requirements
- Support internal and external audit processes.
Stakeholder Management
- Partner with Client Service, Media, and Executive teams to support pricing, financial planning, and strategic alignment.
Requirements
- B.Sc. in Accounting/Finance
- MBA is an added advantage
- ACCA/ICAN qualification required
- Minimum 5 years FP&A experience
- Experience in an advertising or media agency is an added advantage
- Strong Excel skills and understanding of project-based revenue models
- Excellent analytical, communication, and stakeholder engagement skills
- Ability to interpret trends and present financial insights clearly.