The Product Marketing Lead is tasked with developing and implementing the comprehensive go-to-market strategy for Shuttlers' distinct Rental and Business segments. This role is a key driver of predictable lead generation, overseeing all marketing surfaces; digital and physical, from the product's landing page and in-app messaging to strategic events, offline channels, and compelling PR/content initiatives like case studies and testimonial videos.
Responsibilities
Manage all customer-facing marketing surfaces and materials, including the landing page, onboarding flow, and in-app experience for the Rental and Business products.
Collaborate closely with the Product team to ensure marketing strategy aligns with product roadmap and customer experience.
Design, execute, and measure integrated marketing campaigns for both Rental and Business, covering both online and offline lead generation.
Lead offline marketing initiatives, including strategic partnerships and event participation.
Oversee Public Relations (PR) and content efforts, including the creation of case studies, testimonial videos, and developing reports for stakeholder engagement
Emphasize the role's focus on traditional, event, and creative marketing strategies.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5-7 years of progressive experience in a Product Marketing role, ideally within a technology or shared mobility company.
Proven experience in managing marketing for distinct or dual-focus business segments (e.g., B2B, Rental).
Preferred Skills:
Exceptional ability to design, execute, and measure integrated marketing campaigns across online and offline channels.
Strong content creation and storytelling skills, particularly for case studies, video, and PR materials.
Demonstrated collaborative mindset, with experience interacting effectively with Product, Sales, and Leadership teams.
Familiarity with the technology or urban mobility industry is a plus.