Job Summary
The Key Account Manager is responsible for developing and maintaining strong, long-term relationships with the company’s strategic clients. The role focuses on maximising account value, driving revenue growth, ensuring customer satisfaction, and serving as the primary point of contact between the organisation and its key accounts.
Key Responsibilities
Account Management & Relationship Building
- Manage and grow relationships with assigned key accounts to ensure long-term partnership and loyalty.
- Serve as the primary point of contact for all client-related matters.
- Understand clients’ business needs and objectives to deliver tailored solutions.
Sales & Revenue Growth
- Develop and execute strategic account plans to achieve revenue and growth targets.
- Identify opportunities for upselling, cross-selling, and new business within existing accounts.
- Negotiate contracts, pricing, and service-level agreements in line with company policy.
Customer Experience & Retention
- Ensure high levels of customer satisfaction through proactive engagement and timely issue resolution.
- Coordinate internally with operations, finance, and support teams to meet client expectations.
- Monitor account performance and address risks to prevent churn.
Strategic Planning & Reporting
- Analyse account data, sales trends, and customer feedback to inform business decisions.
- Prepare regular account reviews, forecasts, and performance reports.
- Provide market and competitor insights to support strategic planning.