Head of Product – Home Appliances at AAVA Brands Limited

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

• Drive profitable sales growth, manage bulky inventory efficiently, and expand channel penetration for Refrigerator & Washing Machine portfolio.

Key Responsibilities
Sales & Channel Expansion:

• Achieve monthly sell-in targets
• Increase Tier 2/3 city penetration
• Drive project sales (estate developers, bulk buyers)
• Increase premium SKU push (Inverter, larger capacity)

Product & Mix Management:

• Maintain optimal capacity mix
• Control overstock of slow-moving models
• Plan bundle promotions (Fridge + WM)

Inventory & Warehouse Coordination:

• Maintain 5–7 weeks stock cover
• Monitor warehouse capacity utilization
• Reduce damage/returns ratio

Margin Protection:

• Protect minimum GM%
• Avoid panic discounting
• Control incentive leakage